Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be some of the most crucial individuals you'll ever work with. They will assist you protect your home, your possessions and your financial resources. The work of an insurance representative has the possible to conserve you from financial ruin.

You could go through your whole lifetime and not require the services of an attorney. You could live and pass away and not need to utilize an accounting professional. However you cannot reside in "the real life" without insurance representatives.

Keep in mind ... it's YOUR responsibility to learn which coverages are right for you.

Have you ever heard a story from a buddy or relative who submitted an insurance claim, only to learn that the protection their agent promised was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT CLAIMS TIME!

I began my insurance profession as a representative in 1973. I kept my representative licenses active till 1992 when I ended up being an insurance adjuster. During that time period, I sold almost every sort of insurance possible. That offered me a depth of experience in insurance sales. All of that experience did not make me a professional in insurance. I discovered threat analysis and sales strategies. I do not think that I ever had one minutes' training in how to manage a claim. When my customers had a claim, I provided the business's contact number and told them to call it in. We occasionally completed an Acord type, which is a basic market kind for suing. That was all we did.

The best agent is a person who has spend time studying insurance, not a person who is an expert in sales. The largest percentage of insurance agents of all types are sales people, not insurance experts.

There are a lot of colleges and universities that provide degrees in insurance today. In our area, the University of Georgia provides degrees in Danger Management and Insurance. It's a pretty well-respected program.

Agents can likewise become specialists in insurance by going through continuing education, such as the Qualified Property Casualty Underwriter (CPCU) education program. Life insurance representatives can achieve the Certified Life Underwriter (CLU) professional designation. There are other classifications readily available to representatives, however those 2 are the most commonly accepted curricula.

Representatives in a lot of states likewise need to complete a state-required number of Continuing Education hours each year in order to maintain their insurance licenses. If they do not finish the hours, the state cancels their licenses.

A representative has a responsibility to you, called the "fiduciary responsibility." That implies that he must keep your monetary wellness initially in his concerns. He has actually breached his fiduciary responsibility to you if an agent sells you an insurance policy because it has a greater commission than another policy.

Agents usually carry a type of liability insurance called "Omissions and mistakes" liability insurance. Omssions and errors (E&O) is the insurance that covers the representative's business, or the agent individually, in the occasion that a customer holds the representative accountable for a service he supplied, or stopped working to offer, that did not have the expected or assured results.

1. loss of client information. The representative just loses your file, physically or electronically.

2. system or software application failure. Computer system at the representative's office crashes and all data is lost.

3. irresponsible oversell. The representative sells you coverage you do not need, or sells you coverage limitations higher than needed.

This requires but is a broad classification to be. This might include charges that an agent did not offer the appropriate policy, or the appropriate amount of protection.

The number 4 example above is the most common and most harmful for agents. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

car liability

uninsured or underinsured vehicle drivers direct exposures

property owner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based services

life insurance requires

health insurance requires

disability insurance requires

Any one of the direct exposures noted above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the contemporary world ought to do an insurance analysis of any possibility's present insurance and his future insurance requirements. To cannot do so is an invitation for a claim.

Exactly what does this mean to you?

First: If your agent makes pledges to you about protection, and your claim gets denied, you can make a claim against the representative's Errors and Omissions Liability policy. You might have to get a lawyer involved, but that just increases the chance that your rejected claim will earn money.

Next: In my never-to-be-humble viewpoint, ALL agents offering ANY type of insurance should carry out a Insurance Needs Analysis for the prospect PRIOR to offering the policy. In addition, I believe that a representative ought to thoroughly discuss the findings of the Insurance Needs Analysis to the possibility PRIOR to selling the policy. Once the description is complete, the representative ought to need the prospect to sign off on the policies that are offered, and accept the policies and protections that are not sold. "Signing off" simply indicates that the prospect mentions that the agent has actually discussed all coverages, and he either accepts or turns down any provided protection.

Both celebrations. the agent and the policyholder ... advantage in this transaction. The insurance policy holder has a complete description of the policy he's buying and its relationship to all his other insurance. The representative sells the ideal coverage, and substantially reduces the threat of a suit or claim versus his E&O protection for selling the wrong coverage.

Here's what an insurance analysis treatment should appear like.

1. Personal Information Collection: get as much details about the insured and his family members as possible.

2. Get Copies of Existing Policies: the representative ought to in fact read the existing policies.

3. Examine Insurance Needs: figure out the appropriate protections needed and the right policy limits.

4. Suggestions: what must be purchased and costs.

5. Application and Sign-off Analysis: fill out the application and have the insured validate the analysis form.

6. Provide the Policy: A representative ought to provide the policy in person and describe it again, not simply send you a copy in the mail.

Even after all of the training and education that any insurance agent gets, the agent is still not a professional in how to manage an insurance claim. For many representatives, learning the claims procedure would be a waste of their time, since many representatives are not licensed to deal with claims.

Sure ... some representatives will be offered a small claims settlement authority by the business they work for. Some agents will have the ability to settle claims up to about $5,000.00, and after that just in the property side of the claim ... such as a small water loss or a theft. For the a lot of part, the insurance company concentrates claims managing with the claims employees and independent claims adjusters.

The most essential techniques you should take from this short article are:

Interview EVERY insurance agent to find out their level of competence. Let the inexperienced agents practice on individuals who don't care about protecting themselves the best methods.

2. Don't always chase the most affordable premium. You get what you pay for. You 'd Lexington Insurance Agency be much better served to pay a higher premium if a highly certified representative takes care of you. You do not drive the cheapest car you can find, do you?

3. Never ever be reluctant to call the Department of Insurance of your state if you have problems with your agent. Agents are controlled for a factor.


Representatives usually carry a type of liability insurance called "Omissions and mistakes" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's company, or the representative separately, in the event that a client holds the agent accountable for a service he supplied, or stopped working to provide, that did not have the expected or assured outcomes. Next: In my never-to-be-humble opinion, ALL agents selling ANY kind of insurance must carry out a Insurance Requirements Analysis for the prospect PRIOR to selling the policy. Even after all of the training and education that any insurance representative gets, the representative is still not a specialist in how to handle an insurance claim. For many agents, discovering the claims procedure would be a waste of their time, given that most agents are not certified to deal with claims.

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